Title
Learn how Fridgedoor Simplified Multichannel Management Across Shopify, Etsy, and Wayfair with ChannelSale.
Company Overview
| SALES CHANNELS | LISTINGS | ChannelSale MEMBER SINCE |
| Wayfair · Etsy | >10K listings | June 2018 |
Fridgedoor is an online retailer and publisher based in Quincy, Massachusetts, specializing in prints, greeting cards, magnets, and large canvas artwork inspired by pop culture from the 1940s, 1950s, and 1960s, reimagined with a contemporary and often witty twist. With in-house manufacturing, the company has the flexibility to experiment with new designs and quickly respond to emerging social trends. Fridgedoor has been selling online since 1997, serving both direct-to-consumer customers and qualified retailers through wholesale pricing, making it an experienced and adaptable player in the online art and gift market.
Problem
Fridgedoor had previously tried other marketplace management tools and was looking for a platform that was easier to use while still offering the features required for day-to-day marketplace operations.
A key challenge was keeping orders and price lists synchronized between Shopify, Etsy, and Wayfair without creating a complicated workflow. The business needed a solution that could simplify multichannel management while supporting a large product catalog and evolving marketplace requirements.
Solution
Fridgedoor chose ChannelSale to centralize its marketplace operations across Shopify, Etsy, and Wayfair.
ChannelSale provided the functionality required for order synchronization, price synchronization, marketplace integration, and centralized channel management. The familiar workflow also helped make the setup process straightforward for the team.
The ChannelSale support team played an important role throughout the process. Fridgedoor highlighted the quality of the support staff and the ease of setup compared with other tools previously used.
Results
With ChannelSale, Fridgedoor was able to:
- Manage more than 10K listings across Shopify, Etsy, and Wayfair.
- Synchronize orders and price lists across sales channels.
- Centralize multichannel marketplace management.
- Adopt a platform that was easier to use than previous solutions.
- Benefit from additional features and ongoing platform updates.
- Receive strong support during setup and ongoing marketplace operations
Why ChannelSale
ChannelSale was selected because it combined ease of use, marketplace functionality, and dedicated support.
Key advantages included:
- Easy and familiar setup
- Order synchronization
- Price synchronization
- Etsy and Wayfair marketplace integration
- Centralized channel management
- Regular platform updates and enhancements
Quote
“The platform has been the easiest to use compared to the other tools we’ve tried. It works better with more features and updates. Setting it up was very easy since it’s similar to what we were already familiar with.”
— Chris Gwynn, Fridgedoor
Impact and collaboration
The collaboration with ChannelSale helped Fridgedoor streamline the management of its extensive multichannel catalog. By synchronizing orders and price lists between Shopify, Etsy, and Wayfair, the business was able to operate its sales channels through a more centralized workflow.
The ChannelSale support team also contributed to a positive customer experience, with Fridgedoor specifically recognizing the team's expertise and support. The combination of an intuitive platform, ongoing updates, and dedicated assistance provided a stronger foundation for managing multichannel operations.
Conclusion & Recommendation
Managing more than 10,000 listings across multiple sales channels requires a platform that can simplify daily operations while providing the necessary marketplace functionality. ChannelSale helped Fridgedoor centralize its Shopify, Etsy, and Wayfair operations while keeping orders and price lists synchronized.
For businesses looking for an easy-to-use and scalable solution for managing large multichannel catalogs, ChannelSale provides the tools, integrations, and support needed to streamline marketplace operations and support continued growth.